DBH Law - Calgary, Alberta
DBH Law is a mid-sized law firm that has been in business in Calgary for over 17 years. Its motto, “We think law. We talk business” illustrates its focus on corporate law. DBH, who had relied on word of mouth and referral business, had never operated with a marketing plan. In addition to this lack of awareness, the company’s website and marketing assets had not been refreshed in over 5 years.
How could DBH capitalize on marketing to not only maintain market share, but grow as well?
Brand refresh: logo update, strategy refinement.
New website with a blog that all the lawyers would contribute to, optimized for search.
Social media channels and strategy to capitalize off gaining new awareness and maintaining relationships with existing clients.
Promotional tactics such as online paid advertising, seminars and sponsorship, networking and client entertainment.
There was an increase in organic website traffic and a general growth in engagement and lead generation.