Infographics have been around for a while now, and while there are a lot of beautifully designed ones out there, there are an equal amount of cluttered and confusing infographics floating around on the web. Why is this? Crafting an infographic is a delicate process that many don’t want to take the time to learn. Over the years, the Pace Creative team have designed complex infographics for a multitude of different industries, so we decided to share our process, and outline how to create an incredible infographic of your own.
Wait, what is an infographic? For anyone who might not know what we’re talking about, infographics are illustrated charts, that guide the viewer through a collection of data related to a specific topic. Sound cool? Continue reading to learn how to make your own!
The fact of the matter is, humans are visual creatures, so we can’t help but be drawn towards beautiful material. Infographics succeed in having the potential to be engaging to the eye, but also are able to simplify complex information into an easily understandable format. This is great for a number of reasons:
When starting your infographic, it’s important to consider first what it is you want to focus on.
Now that you’ve laid the framework for your infographic with your content, it’s now time to get designing! Before you charge ahead and toss all that content into your infographic, there are a few things to keep in mind.
With your infographic completed, it’s time to share it with your audience. As we mentioned previously, one of the beautiful aspects of an infographic is how easy it is to distribute it, both online and off.
Creating an infographic is one of the best ways to effectively communicate complex information, packed full of data, to your audience, and can be the next big step in your content marketing strategy. The unfortunate reality, however, is that few people have the time to successfully run a business, and devote time to create a beautiful infographic. At Pace Creative, creating beautiful infographics is our business, so if you’re interested, feel free to contact us! We’d love to chat.
Pace Creative is a full-service marketing communications agency with offices in Vancouver and Calgary. Our goal is to exceed your expectations on every project, not only in what we deliver, but with our world-class customer service too.