A marketing strategy helps you define and position your company in the marketplace. You’ll finally understand all the promotional tools available to you and how to make the biggest impact with your target audiences. This documented strategy is something you can use to communicate with both internal and external teams and creates a great starting point for your team to build on and review each year.
Challenges
- Define your brand
- Zero in on the right audience
- Define key messages for the right positioning
- Communicate your offering
- Launch a new product
- Choose the right communication channels
- Create awareness
- Find new customers
- Increase sales among current customers
- Increase market share
How We Can Help
- Understand your goals and objectives
- Define your target audiences
- Review your competition and the market landscape
- Advise on the right positioning
- Document your integrated marketing strategy
- Recommend the most effective communication channels and promotional tactics
- Create a plan to implement the strategy
- Define how to measure success
Our Process
1 - Discover & Audit
2 - Situation Analysis & Competitive Review
3 - Strategy & Positioning
4 - Budget & Timeline
5 - Activation Plan
Case Study
See how we’ve helped align the customer journey for local representatives